Welcome to Woo! Bam! Super!
Yes, Even During Groundhog Day Week!
I know this is a bad week for content – you know, Groundhog Day week, that strange airport lounge of time where productivity goes to take a nap (and probably have a cocktail). But hey, no rules means... perfect time for a next post, right?
Those words – woo! bam! and super! – have somehow become my accidental brand over the years. They're my go-to expressions when excitement hits, whether it's a new idea, a win, or celebrating a colleague's success. And that's exactly what this space is going to be about: sharing the things that get me fired up about marketing, experiential, creative, strategy, and storytelling.
Initially, I thought about making this a creative writing space, but that's staying in my back pocket for now. Instead, this is where I'll let all those other thoughts bounce around – the ones about our industry and that keep me up at night (or, more realistically, waking up at 4am).
Here's the thing: I'm not pretending these ideas will be completely novel. One of my favorite lines from Mad Men is when Pete Campbell says, "You know what, I have good ideas… Direct marketing, I thought of that. Turned out it already existed, but I arrived at it independently." But what I can promise is my unique POV on why something matters – whether it's important, cool, exciting, or maybe even a little dangerous. Because in this business, our POVs are what make every brief different and what turns good creative into something really freakin' special.
If you do stick around, drop me a line when something catches your eye. Not for the engagement (okay, maybe a little), but because knowing what resonates with you will help shape where this goes.
Want a sneak peek at what's coming? Here’s what’s bouncing around on my scratchpad.
Using Its Ghost to Push Your Brand Forward – There's this fascinating thing about character arcs in storytelling, where a character's "ghost" propels them forward. What if brands could do the same?
Charged Brands, In Concept – We need to talk about these kinetic brands that aren't just participating in culture – they're actively creating it. This one's been living rent-free in my head for months.
Death to Mini-Briefs – Yeah, I said it. Let's replace them with POVs and I'll tell you why. (Spoiler: I really hate mini-briefs)
What Makes a Good Idea Good? – Our world's changing at warp speed, and so are the ingredients of what makes an idea work. Time to rethink how strategists inspire and evaluate creative in this new paradigm.
The Healthcare Branding Opportunity Nobody's Brave Enough to Take – After years in healthcare, I've spotted something big that everyone's too scared to grab. Let's talk about it.
And hey, if you're wondering why I'm launching this in the productivity dead zone of Groundhog Week (and the days around it) – well, sometimes the best ideas happen when no one's watching. Just like that groundhog, we're about to peek our heads out and see what kind of shadow we cast.
Woo! 🚀
Photo by Clay Banks on Unsplash